Man’s Last Stand
My first impression of the video is hard to put into words without being derogatory. It was straight up boring with a side order of stupidity thrown in for good measure. For analysis purposes; it began with a very non-expressive man lying in bed espousing all the things on his mind. It moved on from there with several other men doing the same thing in different settings. Each of the men in the video represented men from different walks of life. As they spoke their words related directly to the first impressions one would get of their character. For example: the first man lying in bed discussed the man's morning routine. The second individual followed in the footsteps of the first and discussed work. The second individual seemed worn and I'm interested but willing to whatever was needed and move on. The third seems chosen for his middle-of-the-road character where he made to possibly appear as white trash and therefore needed to bend to the whims of an aggressive spouse. The following individual was a white-collar worker who’s scenario required him to maintain the most manners of the bunch. And finally we come to the gist of the commercial it's a man's world and a man wants his car a Dodge Charger.
So what was the meaning of all this. Looking below the surface it's easy to see that the man is going to be compliant to his spouse in return he hopes to get the car he wants. As I mentioned earlier it was laid out in a chronological sequence and the individuals visual characteristics were tied to the thoughts they projected but furthermore these thoughts those of their spouses. The audience was expected to be able to see the wives point of view by the social status projected by the man and hints given by his surroundings.
Finally, I found the deepest meanings in the monotone dialogue that seemed to project a sense of blind submission. Even the thump of the music as the words “A Man's Last Stand” represented the pounding of fists or the stomping of a foot to indicate I'm getting it my way that's all there is to it. The screech of the tires and the rev of the engine were designed to pronounce not only this be an exhilaration but also the breaking free from the chains that bind you. The car was black the scene was empty, a black car was chosen because of the connotations of the bad boy like the black hat of the cowboy. The empty scene indicated that the driver now was alone and in charge of his destiny, his submissive behavior was in the rearview mirror. Even the music was similar to a James Bond theme is low these once submissive men have become like a secret agent in the world was their oyster. They would now be the envy of all as they passed by. The flag styled emblem that blew in the breeze as the commercial drew to a close indicate crossing the finish line winner. What more could someone ask for?
Thursday, March 11, 2010
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